In this article I explore period tracking apps from a feminist perspective. I argue that through the designs and data collection they reflect and perpetuate, even if unintentionally, heteronormative notions of gender and sexuality.
People often – falsely – assume that AI and machine learning technologies are uninfluenced by prejudice and other negative human traits. This is not the case. Algorithm are designed by humans and their unconscious biases will be reflected in the data that they collect and curate, as well as in the logic of the algorithms they create.